About Us
About Reforman
Reforman is a Pilates sock wear brand built on a simple belief: fitness gear should be for everyone.
We started because we noticed something missing in the pilates world. While reformer pilates has exploded in popularity across all demographics, the gear—especially pilates socks—has stayed stuck in one lane. Cute. Girly. Pink. And almost exclusively marketed to women.
But pilates isn't just for one group. So why should pilates wear be?
What We're Building
Reforman designs pilates socks and athleisure that's intentionally non-gendered. No cutesy patterns. No exclusionary aesthetics. Just clean, stylish, functional gear that makes you look cool and feel included—whether you're a 27-year-old hitting your first reformer class or a 60-year-old who's been practicing for years.
Our socks aren't just for the studio, either. Yes, they're essential for reformer pilates (most studios require them for health and safety), but they're versatile enough for:
- Other studio fitness classes
- The gym
- Casual wear with Birkenstocks or Crocs
- At home when you need extra grip
Why We Exist
We're here to fill a gap. To create a brand that speaks to the non-binary individuals, men, and anyone else who's felt overlooked by the "pilates aesthetic." We're here to prove that inclusive design doesn't mean boring—it means better.
Reforman is for people who want their gear to work as hard as they do, look good doing it, and not make them feel like they're shopping in the wrong section.
Where We're Headed
As we have just launched, we are starting small—but have big ambitions. We're building this brand one customer, one conversation, and one pair of socks at a time. Our goal isn't just to sell products; it's to build a community of people who believe that fitness should be inclusive, stylish, and accessible to all.
Reforman. Pilates wear for everyone.